Introducing #jakeshoefie

4th January 2018 | Posted in Competitions by Becci

If you buy a new pair of shoes and don’t share them on social media, did they ever happen?

Part of the fun of shoe shopping is showing your friends your new shoes. If they earn you likes and comments on social media, even better, and better still are the complements you get when you wear them with ‘that’ outfit.

How great would be if your new shoes could earn you vouchers to spend in your favourite shoe shop?

Here at Jake we are giving them the chance to do just that.

We believe that all shoes deserve to be talked about and we want to encourage you to show off your fabulous new footwear to all your friends.

All you need to do is take a shoefie featuring your new shoes and share it on Facebook or Instagram using the hashtag #jakeshoefie. In return you will be entered in to our monthly prize draw and you could WIN £50.00 to spend at Jake.


What’s a shoefie?

If you don’t know what a shoefie is, let us explain.

Shoefie - noun [pronounced shoe-fee]: A selfie of the shoes you are currently wearing.

To be precise, a shoefie is a picture you take of yourself wearing shoes, for the purpose of sharing the image on social media.

The key elements of a shoefie are that your feet must be in your shoes and you must take the photo yourself.

A picture of your shoes that you have taken in any other setting is not a shoefie. And a picture of your feet in shoes, taken by someone else, is not a shoefie.

Let’s have a look at some examples.



These shots of Timberland Authentic ankle boots demonstrate a shoefie from two different angles; above and from the side.

Shoefie Timberland

They are both taken by the photographer of their feet in the shoes, so they are proper shoefies.

Shoefie Timberland


This image of the leather Mol flats from Fly London is taken from above, looking down at the photographer’s shoes. The leaves make an interesting background in this shoefie.

Shoefie Fly London


Not a shoefie

This picture of the same boots by the canal, whilst set against a wintry backdrop, is not a shoefie because the boots are not being worn at the time it was taken.

Not a shoefie Fly London


Although the Red Wing 875 Classic Moccasin Toe Boots are being worn in this image, the photo was not taken by the person wearing them, which means that this is not a shoefie.

Not a shoefie Red Wing


The same applies to this shot of the Vans SK8-Hi Winter lace boots. Because it was not taken by the person wearing the shoes, it can’t be classed as a shoefie.

Not a shoefie Vans


So, now you know what a shoefie is, next time you buy a pair of shoes from Jake, find somewhere fun to take your #jakeshoefie and share it on your social media (Facebook or Instagram). Tag us in the post too, @jakeshoes to be sure we find it. Each month all proper #jakeshoefie images will be entered in to a prize draw to be in with a chance of winning £50.00 to spend at Jake Shoes. We’ll also be sharing our faves across our own social media accounts.

If you're on Instagram, make sure you follow #jakeshoefie to stay up to date. 

We can’t wait to see what you come up with.


Ts and Cs:

  1. Only images of shoes purchased from Jake Shoes, shared on Facebook or Instagram, and tagged using the hashtag #jakeshoefie will be counted.
  2. Winners will be drawn at the end of each month and notified via the social media platform on which their entry was posted within 24 hours of the draw being made.
  3. Duplicate images will not be counted.
  4. Images entered in to the previous month's draw will not be entered again. 
  5. Jake Shoes reserves the right to use/quote any images or comments for marketing purposes.
  6. The winner will be announced across Jake Shoes social media channels, using the winner’s Social Media user name.
  7. If a claim is not made by a winner 24 hours after they have been notified, Jake Shoes reserves the right to offer the prize to another contestant.
  8. In order to deliver the prize to the competition winner Jake Shoes require their full name and postal address. This information will not be used for any other purpose.
  9. Jake Shoes reserves the right to withdraw from the terms of the competition at any time.
  10. This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook or Instagram.
  11. Entrants must be 18 or over.
  12. Entry is open to residents of the UK, except employees of Jake Shoes.
  13. We may remove any comments or images at any time without notice. For example, we may do this where we reasonably believe that someone has broken the law. We can bear no liability in respect of any loss or damage suffered as a result of any of these actions.